top of page

Yuga Labs Sells Off 2 NFT Games Amid Efforts to Refocus: BAYC Team Unshackled

Yuga Labs, the creative force behind the Bored Ape Yacht Club (BAYC) NFT collection, has made significant moves to refocus its efforts. This article explores Yuga Labs' decision to offload the intellectual property rights of two NFT games and its broader strategy to empower the BAYC team.

Yuga Labs Offloads 2 NFT Games:

Yuga Labs announced the sale of the intellectual property rights for HV-MTL and Legends of the Mara to Web3 gaming firm Faraway. This strategic move aligns with Yuga Labs' goal of refocusing its organization and empowering the BAYC team to execute its vision effectively.

The Acquired Games:

HV-MTL is a mech game centered around non-fungible tokens (NFTs), allowing players to manage and level up their NFTs within local environments. On the other hand, Legends of the Mara is an adventure game integrated into the Otherside metaverse, which debuted on April 30, 2022.

Continuity and Collaboration:

Yuga Labs and Faraway have a history of collaboration, with Faraway previously developing a Mutant Ape Yacht Club-themed game called Serum City. Spencer Tucker, Yuga Labs' chief gaming officer, will transition to Faraway as the new chief product officer to ensure continuity between the acquired games and the new firm.

Unshackling the BAYC Team:

Yuga Labs' decision to divest its gaming IP reflects a broader strategy to "unshackle" the BAYC team and enhance focus and agility within the organization. Co-founder Greg Solano emphasized this objective upon his return as CEO in February, aiming to empower the team to execute its vision effectively.

Market Downtrend and BAYC's Position:

The announcement comes amidst a broader downtrend in the NFT market, with flagship collections like BAYC experiencing significant declines. The floor price of the BAYC collection has plummeted by 92% from its all-time high, reflecting the challenges faced by top NFT projects.

Bored Ape Yacht Club floor price. Source: CoinGecko


Why did Yuga Labs sell off the intellectual property rights of two NFT games?

Yuga Labs aimed to refocus its efforts and empower the BAYC team by divesting its gaming IP to Faraway, a Web3 gaming firm.

What games were sold off by Yuga Labs?

Who will ensure continuity between the acquired games and Faraway?

How has the NFT market trend affected BAYC?

To stay updated on the latest developments in the world of NFTs and digital collectibles, be sure to explore the wide range of content available on From NFT insights to artist spotlights and collection showcases, we're here to keep you informed and inspired in this dynamic and evolving landscape.


bottom of page