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Bitwise Unveils NFT-Mintable Ethereum Campaign: A Revolution in Crypto Advertising

Bitwise Promotes Ethereum’s Unique Capabilities with NFT-Mintable Advert

Bitwise Asset Management is pushing the boundaries of crypto marketing with its latest Ethereum campaign, which features an innovative approach: minting a national TV advert as an NFT. This campaign aims to not only raise brand awareness but also highlight Ethereum's potential to disrupt traditional finance and tech platforms.

Capturing Crypto History: The First NFT-Mintable TV Spot

Bitwise announced this groundbreaking campaign on X, emphasizing Ethereum's 24/7 availability in contrast to the traditional finance sector. The commercial, titled "Big Finance Sleeps," is available for minting as an NFT, marking the first instance of a national TV spot being offered in this format.

"Capture a piece of crypto history by minting Bitwise’s 'Big Finance Sleeps'—the first-ever national TV spot available to be minted as an NFT," Bitwise shared on X.

Supporting Ethereum Development and Creators

Bitwise has pledged to channel 50% of the proceeds from the NFT sales to the Protocol Guild, which supports Ethereum open-source developers. The remaining 50% will be allocated to the actors involved in the campaign. This initiative showcases Ethereum's capability to foster fair and transparent compensation for creators, further promoting its decentralized ethos.

A Memorable Campaign Highlighting Ethereum's Versatility

Victoria Kulbanska Anderson, Bitwise’s Head of Growth Marketing, elaborated on the campaign's vision, stating, "With this campaign, we wanted to bring that versatility to life in a memorable way."

Personifying Ethereum as a contrast to legacy financial and tech platforms, the campaign underscores both Ethereum's potential and the inefficiencies of the current system. "With these ads, we’re excited to point to Ethereum’s groundbreaking potential with the approachability, wit, and crypto-native ethos that has always defined Bitwise," Anderson added.

Bitwise's Ambitious Push for Ethereum ETF Approval

Parallel to its innovative advertising campaign, Bitwise is also focused on its Ethereum ETF ambitions. The firm recently filed an amended spot Ethereum ETF S-1, revealing a $2.5 million seed investment and Pantera's interest in contributing $100 million to the Ether ETF.

Like other firms, Bitwise is awaiting the United States Securities and Exchange Commission (SEC) to greenlight Ethereum ETF trading, a move that could significantly impact the crypto market.

Bitwise's latest initiative not only marks a milestone in crypto advertising but also underscores Ethereum's potential to revolutionize the financial landscape. By combining innovative marketing with strong support for Ethereum development and creators, Bitwise is setting a new standard in the crypto ecosystem.

Stay tuned for more updates as Bitwise awaits the SEC's decision on its Ethereum ETF, and as the crypto world continues to evolve with such groundbreaking initiatives.


1. What is unique about Bitwise's latest Ethereum campaign?

Bitwise's campaign features the first-ever national TV advert available to be minted as an NFT, showcasing Ethereum's unique capabilities and promoting fair compensation for creators.

2. How will the proceeds from the NFT sales be used?

3. What is the significance of Bitwise's spot Ethereum ETF?

4. How does this campaign highlight Ethereum's potential?

To stay updated on the latest developments in the world of NFTs and digital collectibles, be sure to explore the wide range of content available on From NFT insights to artist spotlights and collection showcases, we're here to keep you informed and inspired in this dynamic and evolving landscape.


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