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Adidas and Moncler's Innovative Fusion: AI 'Adventurers' and NFT's

Adidas and Moncler Unveil a Unique Fusion
Adidas and Moncler Unveil a Unique Fusion

Adidas and Moncler Unveil a Unique Fusion

Adidas and Moncler, two iconic names in the world of fashion, have joined forces to create a groundbreaking collaboration that transcends traditional boundaries. This partnership is not only about clothing but also incorporates cutting-edge technology, AI-generated campaigns, mixed media art, and the intriguing world of NFT collectibles. Let's dive into the fascinating details of this innovative venture.

The Art of Explorers: A Creative Campaign

Moncler has introduced a captivating campaign titled "The Art of Explorers" to herald its upcoming collaboration with Adidas Originals. This campaign introduces us to "AI-generated adventurers" alongside mixed media sculptures, offering a glimpse into the collision of art, technology, and fashion. The campaign sets the stage for what promises to be an extraordinary collaboration.

Multidisciplinary Artistry at Its Best

Moncler invited multidisciplinary artists to create sculptures of explorers, drawing inspiration from the collaborative collection. Notable artists such as Gary Card, Ibby Njoya, and Kate Tabor have contributed their creative prowess to this endeavor. These sculptures are featured alongside individuals sporting looks from the collaborative collection, blurring the lines between the real and the digital.

The Art of Fashion Styling

The looks showcased in the campaign are styled by the talented Ai Kamoshita, with makeup and accessories by makeup artist Isamaya Ffrench and hair by Shirori Takahashi. The imagery is captured by the lens of renowned photographer Hanna Moon. The artists aimed to create avatars inspired by the collection, using transparent plastic vacuum-formed masks, airbrushed colors, and reflective materials. Each element was carefully crafted to bridge the gap between the real and AI worlds.

The Immersive Digital Experience

The campaign extends into an immersive digital experience accessible on the Moncler website. This digital space echoes the metropolitan streetscape featured in the "Art of Genius" show. It incorporates sound, video, and 3D animation to transport visitors into a captivating world where they can unlock exclusive products through digital billboards—a true fusion of art, technology, and fashion.

NFT Collectibles: A Digital Treasure Trove

For those intrigued by NFTs, the collaboration offers an exclusive limited-edition NFT collection featuring the Moncler x Adidas Originals NMD collaboration boot. These NFTs will be available through the immersive platform and the Adidas Confirmed app, adding a digital dimension to this innovative partnership.

Moncler's Web3 Journey Continues

This collaboration is not Moncler's first foray into the world of NFTs and Web3. The brand ventured into the Web3 space in October 2022, celebrating its 70th anniversary with the release of 1,070 NFTs inspired by its signature Maya jacket. These collectibles, created in collaboration with the Web3 consumer engagement platform Arianee, featured digital artwork by 3D artist Antoni Tudisco.

A Legacy of Collaborations

The concept of collaboration runs deep in Moncler's DNA. The brand's "Art of Genius" show involved partnerships with various brands across fashion, music, and motoring, including Adidas Originals, Pharrell Williams, Salehe Bembury, Roc Nation, and Mercedes Benz.

Mark Your Calendar

Fashion enthusiasts and tech aficionados alike can mark their calendars for this exciting collaboration. The physical collection of Moncler x Adidas Originals apparel and footwear will be available on both brands' websites starting October 4th, with select stores carrying the collection the following day.

The Adidas and Moncler collaboration is a testament to the endless possibilities when fashion, art, and technology converge. This fusion not only redefines the boundaries of traditional fashion but also opens doors to the digital realm through NFT collectibles—a journey that promises to reshape the future of fashion collaborations.

To stay updated on the latest developments in the world of NFTs and digital collectibles, be sure to explore the wide range of content available on From NFT insights to artist spotlights and collection showcases, we're here to keep you informed and inspired in this dynamic and evolving landscape.


1) When will the Moncler x Adidas Originals collection be available for purchase?

The collection will be available online from October 4th and in select stores the following day.

2) What is the theme of the campaign?

3) Are the individuals featured in the campaign real or AI-generated?

4) What can we expect from the immersive digital experience on the Moncler website?

5) Where can I find the limited-edition NFT collection?

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